Sunday 29 October 2017
Music Video thorough analysis
I conducted research into one specific music video and analysed it in terms of the micro-elements: mise-en-scene, camerawork, editing and sound and how they shaped the narrative and video itself.
Saturday 28 October 2017
What makes a successful music video?
If unavailable, click this link to open in a new window: https://prezi.com/view/I5woZD3je1XtYBbj1yTt/
Friday 27 October 2017
Thursday 26 October 2017
Wednesday 25 October 2017
Director - Hype Williams
I researched into the director Hype Williams as he is very distinguished in the making of music videos. He also works on music videos within the pop genre which gave me an insight on what I should focus on when creating our own music video.
Director Research - Hype WIlliams by Sneha Kerai
Director Research - Hype WIlliams by Sneha Kerai
Music Video Compilation - Daniella
Reasons
Haim - Want You Back
This video is one of my favourite 5 music videos as I like the simplicity and the playfulness of the artists and the relaxed way that they are shown through the everyday setting and costume. The lack of variation of shots adds to continuity and their motions.
The Killers - Runaways
I like the way that colours and lighting are used to follow the music and the rhythm of the song and the transition between shots come across as very smooth. The differences in colours seen and lighting used also makes it more interesting.
Raleigh Ritchie - Stronger than Ever
The editing is my favourite aspect of this video, the way the artist is more in motion than everyone else is quite interesting to watch.
Taylor Swift - Style
The use of broken mirrors/glass and projection are well put together in this video and looks very aesthetically pleasing. The lip sync is also quite unique.
Jessie J - Not my Ex
I like this video as it seems very simple but this allows the lip sync to be more emotionally connected to the audience and has more direct address,this gives more focus to the lyrics and her more spontaneous actions. The black and white is also nice.
Student Work Analysis
https://www.youtube.com/watch?v=-D8LeEO9wz0 - See you again
https://www.youtube.com/watch?v=p0s_nCDk2XQ - Run the world
https://www.youtube.com/watch?v=sEysbNP7z4s - Better man
https://www.youtube.com/watch?v=p0s_nCDk2XQ - Run the world
https://www.youtube.com/watch?v=sEysbNP7z4s - Better man
Tuesday 24 October 2017
Music Video Compilation - Sneha
Here is a compilation of five of my favourite music videos along with a description of why I like them. Here I refer to the narrative styles of the music videos as well as the concepts used.
Music video compilation from Sneha Kerai on Vimeo.
Music video compilation from Sneha Kerai on Vimeo.
Carol Vernallis Theory
Carol Vernallis's Music Video Theory allowed me to understand the significance of particular elements and concepts and how they shape a music video. It also helped me think about certain shot types and editing techniques that could be used in the making of my own music video.
Star Persona Research
Here I have created four star persona profiles for different artists within the pop genre; Ed Sheeran, Rihanna, Nicki Minaj and Twenty One Pilots. These will make me knowledgeable about the different aspects of artist persona and their significance. This will also further assist us when creating our own artists star persona and their representations as well as helping when deciding what to include in our music video in terms of the micro elements - mise-en-scene, camerawork, editing and sound.
Artist Case Study - Beyonce
Here I created an artist case study on the Pop singer Beyonce. Creating this allowed me to understand a renowned pop artists character and their representation in more detail. This will assist us when casting for our music video as we have to look at the conventional aspects that are required.
Beyoncé by Sneha Kerai
Beyoncé by Sneha Kerai
Thursday 12 October 2017
Shot Types
<iframe src="https://app.emaze.com/@ATCIFOQZ/shot-list-ritik" width="960px" height="540px" seamless webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe><a href="https://www.emaze.com" target="_blank"><img src="//resources.emaze.com/mypres/css/images/embed.png" alt="Powered by emaze" style="margin: 5px; border: none;"></a>
Wednesday 11 October 2017
Tuesday 10 October 2017
Record Label Research
I researched the 'BIG THREE' record label (since 2012) to give me a better idea of what to expect and give as a record label. This gave an insight on the type of artists each have signed; they are all well known, renowned artists. This is because they are with large conglomerates that invest a lot more money into them.
Monday 9 October 2017
Sunday 8 October 2017
Record Company Name and Logo - Daniella
These are the three logo ideas that I came up with for our chosen name Repertory Records. I considered the two Rs in our name to be something worth using as the focus of the logo. I used this for the first two ideas and included aspects of music such as headphones and music notes. The third logo actually displayed more of the name and a musical element through the use of the record.
Friday 6 October 2017
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