Ritik - PL

Week 26

Applying all of the changes to the coursework and ancillaries as well as the evaluation question. My coursework for this year came to an end and I looked over all of my posts and made sure that everything was in position and in order and presentable.

Week 25

I began to create my evaluation questions throughout this week keeping in mind that I had to be creative so I used different online applications. We received well-constructed feedback from our teacher which I was able to use and apply to my evaluation questions to make them more appealing and fully understand the question and answer it to the best of my ability.

Week 24

This week I finished up on my final draft and received feedback which I later applied to the draft and had a complete draft for my digipak with minor adjustments being implemented to my website.

Week 23

This week I was finishing up on my ancillaries whilst getting feedback on my newest digipak draft which I had to start from scratch. I also began to incorporate my target audience their status their age and all of these aspects which would guide me into creating the most ideal ancillaries that would appeal to the target audience.

Week 22

Carrying on with my work from last week after creating another draft for my ancillaries I asked for further feedback and applied. It to my ancillaries during this time I was reminded that both my ancillaries had to create a link between the two. This meant that I had to recreate my digipak with a whole new colour scheme.

Week 21

Unfortunately during this week my laptop was stolen and I lost quite a few of my work which were saved internally on the laptop which resulted in having to do a lot of my work. After receiving constructive feedback from my target audience I began to apply this to my ancillary tasks.

Week 20

The justification for the choices of the typography were done and the second draft of my digipak and first draft of my poster for my album was completed too.

Week 19

The ancillary research summary was being done and this helped gather the researches we made. Once the rough drafts were completed for the digipak I got feedback and further improved it to make it better. My target audience were helpful as they gave me feedback for my first digital drafts for my digipak.

Week 18

This week was structured around the rough cut feedback and my group ideas. At the beginning the first transition cut was made. This transition cut was given to the target audience for feedback. The brand was completed this week and after this a post was uploaded explaining our reasons for why we chose the flowers sand twitch effect. Rough drafts of my ancillary products were produced. After the first one a few changes were made which leaded to the second version.

Week 17 

This week I began to start my secondary research into the ancillary tasks. I illustrated the functions of all three ancillaries and allowed myself to have a better understanding on how I could create this. After looking at Digipaks, Posters and Websites, I began to create a remake of an existing digipak as well as deconstructing it so that I know the conventions of digipaks and how I can apply it to my own digipak. With this information I was able to choose which ancillaries I wanted to create for our work, I chose a website and a digipak. We invited a number of individuals to come and see the test screening for the rough cut and see how we could improve on from that point.

Week 16 

This week we began to film the footage that we planned on. We had a shot list and production schedule which made filming on the day very efficient as we would finish all of the shots needed at one location all together. Within our group we went through the clips and went through a shot scrutiny to see which shots were usable and which ones would need to be re-filmed or changed.

Week 15 

This week we studied our target audience into a further depth so that we could understand what they really wanted and what they want to see and what makes a successful product in the audiences view. As a group we all discussed possible locations that we could use and how accessible they were to use and how it will affect our music video.

Week 14

This week I researched into how branding and synergy is used within the pop genre and how this will help me understand the conventions I need to apply to my ancillary tasks. We began casting our cast for the music video and had test shoots so that we can later review them as a group and get back to whoever was successful.

Week 13 

This week as a group we researched the purpose of a music video which allowed us to have a better understanding of why they are made and how it will apply to our production. This allowed us to decide on the type of video best suited for genre and video as well as our target audience.

Week 12 

This week I analyzed the different ancillaries so that I could have a better understanding of how I should create my ancillaries and which ancillaries I should create. I created a mood board help me have an understanding as well as so that I give myself a view of what I wanted the video to look like and what type of shots I wanted to incorporate.

Week 11 

This week as a group we did a summary of analysis and research summary. This was a vital task as it would help us with our music video and all of the concepts we had. With this research we had a better understanding of conventions and could apply this knowledge to our music video so that it follows the conventions of a pop music video.

Week 10 

This week I looked into mainstream and independent music videos and labels to see what the differences were and how it would affect the artist and star persona we would create. We deconstructed the original song and the music video and began to construct ideas and visions we all had that would subvert from the original.

Week 9

This week we chose and pitched our music video ideas and broke down our visions as to what we imaged our music videos to represent and show. We created slides and a presentation to show how we would like to present the music video. For example I chose Eminem’s phenomenal soundtrack as I wanted to have a boxing theme as well as create something with a meaning regarding bullying and use fast paced editing. Towards the end of the week we all agreed on a song which was “Running” by Benjamin Arrow & Beyonce.

Week 8

This week we decided on using the pop genre. I carried out my research by looking specifically into pop music videos to see what conventional and different micro elements that they use is. I looked into what makes a video successful and how that can be applied to our music video and how certain micro elements can apply to certain audiences.

Week 7

This week I analyzed ex-students work music videos as well as existing music videos and deconstructed them in addition I researched into a director and what types of music video they created. I analyzed the micro elements which they used within narrative and concept music videos as well as performance music videos to have a better understanding of what makes a good music video and what doesn’t.

Week 6 

This week we all researched different theorists such as Laura Mulvey, Andrew Goodwin and Michael Shore. Researching theorists will allow me to have a better understanding of conventions and how I can apply these theorists’ theories to my music video so that I am able to create a good music video.

Week 5 

Within this week as a group we all individually looked into artists and ways in which we would be able to create a star persona using different aspects such as color, make up, costume etc. This will help guide as when creating our own star persona.

Week 4

This week as a group we all branched out our ideas and went home to produce our ideas and create them in terms of creating a brand name and a logo that would represent our record label. As a task we were asked to look up a few existing record labels and take some ideas off what successful record labels had. Within the same week we all pitched our ideas out and finally had a mutual agreement to go on with Sneha’s choice of repertory records.

Week 3 
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Using Adobe Premier Pro I was able to finish editing both the remake and the narrative versions of Jealous. Once both videos were complete I could see the drastic differences in both and what aspects applied to narrative. This task allowed me to brush up on my editing skills and move onto focusing on my camera work.

Week 2 

During this week everyone amongst the class began to individually edit their own clips together to form the final remake. Although editing wasn’t hard in terms of applying effects and organizing the clips in time, lip syncing the song to the actor (Sneha)’s lips was very difficult. We were set up into groups whom we’d be working with and as a group we began to film for our narrative version of the song Jealous by Labyrinth. As a group we had to create a storyboard and deconstruct the lyrics so that we would have a better and clearer understanding of what the lyrics were trying to narrate so that when we create our own narrative video it would make sense.

Week 1

In the first week we began to create the preliminary tasks which was to recreate the music video Jealous by Labrinth. This task allowed me to learn new skills which would help me through this course. I learnt how music videos were made and how they were produced by looking at behind the scene videos of other music videos so I would get a feel of how we could remake this music video. This was part of my research and planning as I was the cameraman when we filmed this remake. This helped me learn how to take different shots and angles of the subject and how the camera movements should work as well as getting a feel of how lip syncing worked. I also created a remake of a poster just to brush up on my Photoshop skills as I knew it would come in hand and I was able to look at the conventions of posters in the music industry.