Target Audience Profile - Day In The Life

To understand our target audience better we decided to make a day in the life video following the day to day activities that a female between the ages of 15 - 23 would follow.

Artist Research

Student Music Video Analysis

Branding & Synergy

Compilation Of Music Videos

Location Permission

Cemetery Filming Permission:

 Hobby Arts and Crafts Studio Room Filming Permission:

Research: DigiPaks

Test Shots

Edited and shot by Ritik Vala

Digipak Research

Created using Visme. Free Online Presentation Software.

Album Poster Research

Shot list

Shot list from Daniella McHugh

Mood Board and Initial ideas

http://www.gomoodboard.com/boards/46mrcVij/share

Call sheet

Production schedule

Twitch editing practise

Remake Of An Artist Poster

                   Remake                                Original                       

Purpose Of A Music Video

Edited by Ritik
Purpose Of A Music Video from Ritik Vala on Vimeo.

Directors and Influence

Scene Break Down

Additional Research - Editor

• Here I edited a narrative remake for the song 'Let Her Go' by Passenger. This is a combination of the original video and clips from the film 'Dear John'. 
• This allowed me to understand the features of a performance and narrative music video as well as help whilst practicing my editing. 
• I chose these clips based on the lyrics within the song in order for them to match up appropriately. 
• The use of the black and white aided in making the clip seem like a flashback memory. 

Additional Research - Editor

As editor, my job was to look at interesting special effects that could be used in the making of our own music video. One idea that I had was to make our music video black and white with only certain aspects in colour therefore I researched deeply and found this tutorial. This was very helpful as it enabled me to go through the process step by step. This will be useful when producing our music video as I will be able do this to enhance our video.



Below is a screen recording of how I practiced using this technique to possibly implement in the making of our music video. Here I desaturated the background to foreground the flower.

Song Breakdown

Song breakdown from RepetoryRecords

Album Poster Remake

On the left is the original Ariana Grande album poster and on the right is the version that I recreated on Photoshop. Recreating this poster helped me understand the blocking of the images and text as well as the basics of producing a poster based on conventions. This will help when creating my own ancillary album poster as I am know knowledgable on these aspects. They both look pretty similar however some differences include the boldness of the text in the black rectangle at the bottom and also the spacing between the words.

Original Poster                                                                        Recreated poster

Research Summary

Edited by Sneha

Album Poster Resrach

Here I did some research on album posters in order to gain a wider understanding on the codes and conventions used within creating one. This will help me whilst creating mine as it will aid within the placement, typography as well as what to add.

Conventions of a Pop Music Video

http://prezi.com/dcsddn7i53-0/?utm_campaign=share&utm_medium=copy

Costume, Props and Make Up

Costumes,props &makeup from Daniella McHugh

Summary Of Analysis

Website Research

Digipak Creation

Digipack Research

Original video vs Our idea

Here we compared the original music video for Running by Beyonce, Naughty boy and Arrow Benjamin, with our music video idea to show how it differs in terms of narrative and micro-elements but also how it may be similar to create certain moods and atmospheres.

Song short-list

As a group, we collectively decided to shortlist our songs based on which one we thought would be the most relevant to society today as well as which one we thought was the most feasible. We listened to all the songs and thought of ideas for all. Following this, we chose a song that best suited what we had envisioned. In the end, we came to the conclusion of choosing the pop genre as it was the most popular music genre to the younger demographic hence why we chose Running by Beyonce, Naughty Boy, Arrow Benjamin. 

Record Labels

Mainstream Vs Independent

Pitch for Music Video

Pitch for music video from Ritik Vala

Music Video Analysis (POP)

Mainstream Vs Independent

Mainstream vs Independent

I compared mainstream music videos and independent music videos to allow me to understand the difference between them. This will help me understand how each differ and which category our music video will fall under.

Song Pitch

This is my song pitch for songs that I think would be the best to make a music video for. This presentation justifies why I think the song would be good and feasible to produce as well as potential ideas.

Music video pitch - Sneha from RepetoryRecords

Song Pitch

Song pitch from Daniella McHugh

Target Audience Research

We gathered a couple of our target audience members, between the ages of 15 - 23, and asked the relevant questions on their expectations within a music video, what they think makes one significant and enjoyable to watch and why they like particular artists. We also questioned them on some of the ancillary tasks that we could potentially be producing such as digipaks and websites.



Edited by: Sneha

Actor Release Form

Location Release Form

Location release form from RepetoryRecords

Digipak Draft 1

Copyright Clearance

Below is the copyright clearance permission we requested to the record label Virgin EMI records as they are the label for this song. We contacted contact@virginemirecords.com for the permission to use this track. Here we explained the purpose and use of the music track and how we will credit them in the final product.