Sunday, 10 December 2017

Ancillary Primary Research

Based on the responses we have gained from our target audience, we will plan our ancillary tasks accordingly. We will ensure to take their views into account when creating our own ancillary tasks.




Monday, 4 December 2017

Branding and Synergy

Taylor Swift - Reputation by Daniella McHugh

Additional target audience research

I conducted additional target audience target audience research in order to assist us whilst producing our music video. I asked them questions on the artists persona and if they understood and enjoyed the narrative we had in mind.

Sunday, 3 December 2017

Behind the scenes / Test shoot

Lip Sync Casting

After carrying out the lip sync casting we decided to go for Sonia as the only person lip syncing,this is because she already knows the required lyrics making filming easier and appears the most confident as well as has the necessary amount of emotion. We did not choose a male to lip sync as we wanted to focus on our artist and not the male voice that is going to appear as featuring on the song as not to confuse the audience making it clear who the main artist is.
Edited by: Sneha

Casting

We decided to cast Sonia and Sarthak as they looked the most natural whilst doing the expressions. They were able to adapt to the different variations of facial expressions which was exactly what we needed. They were also both available on both the planned shoot days which was very convenient.


Edited by: Sneha

Branding and Synergy

To understand the importance of branding and synergy I researched into how it is effective when portrayed to the audience. I looked at Miley Cyrus's 'Younger Now' album as an example.

Shot Blocking