Star Persona Research

Andrew Goodwin Theory

Theory research by Daniella McHugh

Music Video Compilation - Sneha

Here is a compilation of five of my favourite music videos along with a description of why I like them. Here I refer to the narrative styles of the music videos as well as the concepts used.
Music video compilation from Sneha Kerai on Vimeo.

Carol Vernallis Theory

Carol Vernallis's Music Video Theory allowed me to understand the significance of particular elements and concepts and how they shape a music video. It also helped me think about certain shot types and editing techniques that could be used in the making of my own music video.

Star Persona Research

Here I have created four star persona profiles for different artists within the pop genre; Ed Sheeran, Rihanna, Nicki Minaj and Twenty One Pilots. These will make me knowledgeable about the different aspects of artist persona and their significance. This will also further assist us when creating our own artists star persona and their representations as well as helping when deciding what to include in our music video in terms of the micro elements - mise-en-scene, camerawork, editing and sound.

Artist Case Study - Beyonce

Here I created an artist case study on the Pop singer Beyonce. Creating this allowed me to understand a renowned pop artists character and their representation in more detail. This will assist us when casting for our music video as we have to look at the conventional aspects that are required.

Beyoncé by Sneha Kerai

Shot Types

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