Wednesday 24 January 2018

My Chosen Ancillary Products

I have decided to create an album poster and a digipak for my ancillary. I came to this conclusion through the research that was conducted. Many of the target audience didn't seem to visit websites as they followed their favourite artists on social media and saw their album posters on this. Therefore, I concluded that creating an album poster was the most appropriate for the target audience. A digipak is the easiest way to showcase our whole brand and portray the star persona of our artist. To remain the branding and synergy between all products, I will use the twitch effect with the magenta and cyan colours.

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